Making easy decisions
Blue Apron Editorial Review
By Daniel Cohen * February 28, 2021

The meal kit delivery service was destined to be a big hit in the USA. And why it wouldn’t be? In this age of technology, people find it difficult to keep up with so many things and it is understandable that they don’t have enough time to invest hours into preparing their meals. Well, times have changed. With people’s over-reliance on fast food, there was a need for change in culture. That being said, Blue Apron started operating in the US as the first meal kit delivery service in 2012.

  • Well thought-out literature, website, and recipes
  • Fresh meats and produce
  • Easy to follow instructions
  • Large portion sizes
  • Recyclable packaging
  • Not available for those with allergies
  • Some recipes can be time-consuming
  • Not low calorie
Blue Apron

About Blue Apron

In August 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded the company . Ever since its inception, it remains one of the biggest meal kit delivery services in the USA. The company offers professionally designed meal boxes with pre-portioned fresh ingredients along with recipes that enable you to enjoy first-class restaurant-quality meals without going through much hassle. Apart from the fact that Blue Apron helps you save money, it is quite affordable and is considered as costly as preparing a standard meal.

Meal Plans It Offers

The company offers two plans to its customers

  • The Classic Plan It is for two people and has 2 or 3 dishes per week. A person can choose from the vegetarian options that are already available in the plan.
  • The Family Plan It is for four people and has 2-4 dishes per week.


There are 12 weekly changing meals offered by Blue Apron, 4 dishes are in the family plan and 8 dishes are in the classic plan. The company offers meals with great diversity as you can find both base ingredients and seasoning style in their meals. What sets Blue Apron apart from its competitors is the innovativeness that it brings to the table. Although there are quick & easy, vegetarian, and child-friendly dishes in their menu, it is almost certain that you’ll find something unique and truly intriguing in every meal that is delivered at your doorstep.


Blue Apron has done one thing very consistently – their rates have remained reasonable through all these years. It starts with $7.49 per serving and can go up to $9.99 (depending on the plan). Nevertheless, it is still a very economical choice for people who want to enjoy quality food without going out of their budget.

How It Works

By simply signing up to Blue Apron service via their app or website, you can explore great new flavors every single day…that too without going to expensive restaurants. The website offers some exciting coupons for beginners as well.

All you have to do is to sign up, choose a plan according to your preferences, and check the weekly menu for the offered meals. Once you have selected everything, you’ll get a delivery on the pre-defined day of the week. By following the recipes, you’ll be able to prepare a mouthwatering meal within no time – it is as simple as that.

Quality of Ingredients

We are more than happy to confirm that the delivered meal kits have fresh, high-quality ingredients in them. In fact, Blue Apron has been really consistent in this area. Although there are some concerns over the packaging and its effect on the environment, the company has made one thing sure that the freshness of your ingredients remains their foremost priority.

Brand Specialization and Advantages

  • The taste is just exceptional. The recipes are innovative and super easy to follow
  • With easy-to-follow instructions and pre-portioned ingredients, cooking becomes way, way easier than before
  • The company guarantees fresh, high-quality ingredients and their claim is correct. They do deliver farm fresh ingredients
  • There is a lot of flexibility for the user. It is always a great sign for someone who has a busy lifestyle

Mobile App Availability

With an easy-to-use mobile app, Blue Apron has made it more simple and convenient for the users. The app is well-organized and it is quite easy to navigate through it. You can smoothly use the app to register, choose plans, change plans, define eating preferences or even skip the week.

The Bottom Line

The reason why Blue Apron is a great option for you is that it gives you the freedom to work on other tasks without worrying about preparing the meal. Given that the meals come with their recipes, all you have to do is follow the instructions and that’s pretty much it. Another reason why this company is highly recommended is that it supports sustainable farming practices and brings to you some of the best, healthy ingredients. All in all, this company definitely deserves a solid score of   from us.

Frequently Asked Questions
Can I choose my recipes?

Yes! Regardless of which plan you select, you’ll be able to customize your recipes each week ahead of time

When will my delivery arrive?

After you sign up and enter your zip code, you’ll have the option to select a delivery day from a list of available options in your area.

To view your delivery window, follow the steps below:

1. Log into your account.

2. Head to your Upcoming page.

3. Your next meal delivery will be displayed at the top of the page.

4. Once your delivery ships, Blue Apron send you an email with tracking information (you can also find this information on the Upcoming page once the delivery has shipped).

What meal plans do you offer?

Blue Apron offers 4 plans to suit your specific culinary needs.

Signature Plan for 2

Signature Plan for 2 is your choice of 2 or 3 recipes in each weekly delivery that are perfectly portioned for two people.

You’re able to select 2 or 3 recipes out of the 8 unique options each week.

Signature Plan for 4

This plan is perfect for feeding a family of 4.

Blue Apron Culinary team creates 5 delicious recipe options for this plan each week, and you can choose to receive 2, 3 or 4 recipes per delivery.

WW Freestyle

This plan offers a weekly rotating selection of six recipe options, ranging from 0-15 SmartPoints®.

These meals are perfectly portioned for 2 people to enjoy, and you can choose to receive either 2 or 3 of these recipes in each delivery.

The SmartPoints® value per serving of each WW Freestyle recipe is indicated in the blue circle on each recipe photo displayed on the On The Menu page and your Upcoming page. The SmartPoints® system calculates an item’s nutritional info and turns it into a simple number to help you make healthier food choices

Vegetarian Plan for 2

Blue Apron happy to offer meat-free dishes that celebrate the best of seasonal produce.

Blue Apron offers 3 vegetarian recipes every week that are portioned for 2 people to enjoy. If you select this plan, we’ll automatically default you to those 3 vegetarian recipes each week.

You can also change your plan from week to week if you decide you’d like to try some of our other menus. Once you complete your account, you’ll have the option to switch between plans for any upcoming orders on your Upcoming page.

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