Making easy decisions
HelloFresh Editorial Review
By Daniel Cohen * January 27, 2021

In today’s fast world, it isn’t a big surprise to see meal kit companies growing and expanding their operations. After all, people have less time to go through all the hassle of cooking their meals. That being said, there is a big name in the meal kit market that has developed itself as one of the largest meal-kit providers in the US…Say hello to HelloFresh!

  • The Recipe Cards Make Cooking Very Easy
  • The Vegetarian Meals Are Very Filling
  • Most Of The Ingredients Are Already Measured For You
  • They Have Not Cheaped Out On The Meals
  • Canceling Is Very Quick And Consequence Free
  • There Is Too Much Packaging
  • Some Of The Meals “Appear” To Repeat
  • You Cannot Buy One-Off Meals Like A Takeaway

About HelloFresh

This Berlin-based (Germany) meal-kit Company was founded in 2011 by Thomas Greisel, Dominik Richter, and Jessica Nilsson. When Griesel and Richter hand-delivered the first 10 customers of their company, even they didn’t know that their company was going to become a huge success story. The company prides itself on operating in Western Europe (including the United Kingdom and Germany), Australia, Canada, and the USA.

The company specializes in supplying healthy meal kits to its customers (subscribers) that combine fresh, organic ingredients with their scrumptious recipes. One of the main reasons this company has huge customer-base is that it offers some of the easiest home cooking solutions with easy-to-follow recipes, pre-measured and pre-portioned ingredients that provide utmost convenience to the customers.

Variety of Meal Plans It Offers

HelloFresh offers three different plans to choose from:

  • The Classic Plan: It is for 2 or 4 people and there are 3-4 dishes per week
  • The Family Plan: It is for 4 people and there are 2-3 dishes per week
  • The Veggie Plan: It is a special plan for vegetarians. It is ideal for 2 or 4 people and there are 3 recipes per week

From browsing the weekly recipes to changing your plans from week to week, HelloFresh offers enough flexibility to you that you won’t have any issue with its services.


There are 16 recipes offered by HelloFresh on weekly basis and they are further divided into three different plans (e.g. 8 for the classic plan, 5 for the family plan, and 3 for the veggie plan). We really liked it because this much variety ensures that there is enough flexibility. There is a slight issue if you choose the veggie plan. You won’t get the flexibility to choose other dishes or mix dishes if you go with the veggie plan. However, you can switch plans after each week.


The pricing is quite reasonable for such a big brand. For the Classic Plan, there is $8.99 per serving. For Family plan, there is $7.49 per serving and there is $8.99 per serving for the Veggie plan. The shipping cost is $5.99 and you might get a free first shipping as well.

How It Works

Starting with HelloFresh is as easy as it gets. All you have to do is use the website or mobile app to sign up. After that, choose the plan that fits your requirements and select dishes from the menu. As mentioned above, you cannot select your meals if you choose The Veggie Plan. However, you have complete freedom to choose any of the given dishes if you have a Classic or Family Plan. In addition to all this, you can easily change or skip the week. Understand that using the website or app is super easy, so you won’t have any major trouble while using it.

Quality of Ingredients

When the delivery box from a meal kit company arrives at your home, the first thing you’ll notice is the freshness & quality of ingredients, right? Well, one of the main reasons why this brand has such a huge customer base is that it delivers high-quality, fresh ingredients in sealed boxes to your home. There are no added hormones in the meats and vegetables are local and farm fresh.

Brand Specialization and Advantages

  • Be it the step-by-step recipes or easy to use website/app, HelloFresh has already set new precedents in making everything simple for the user
  • HelloFresh is perfect for people with super busy lifestyle. as it is quite flexible when it comes to scheduling or choosing meals
  • It is diverse in terms of dishes. If you don’t like something or have an allergy to a certain food, this is a right meal-kit company for you
  • The company uses recyclable material which is a good initiative and the best benefit of using their services is that there won’t be any wastage. You’ll only get pre-measured ingredients.

Mobile App Availability

With a user-friendly mobile app, #Hello#Fresh has made sure that there are no loose ends – absolutely zero loose ends. The mobile app enables you to not only get registered but also specify your dietary preferences and change your plan according to your requirements. Plus, the app also has a feature that allows you to see past and future weekly menus.

The Bottom Line

If you are looking for some of the best, easy-to-cook classic dinner options, HelloFresh is just waving at you with a smile on its face and asking you “why didn’t you ask earlier?” Needless to say, HelloFresh is one of the best meal kit companies in the world.

Frequently Asked Questions
Are there any commitments?

No. You can skip your weekly delivery or cancel at any time. Just be sure to do so by your cutoff: 11:59 pm PST 5 days before your delivery.

Can I select my meals?

Yes. Classic and Family Plan customers can choose meals every week.

What if I'm not home?

Delivery times are from 8 am to 8 pm on the day you choose. If you’re not at home, don’t worry! You can always add special delivery instructions to your account. You can also change your delivery day online if you need to.

What if there are certain foods I don't eat?

Every recipe comes with detailed nutritional information, including food allergies. You can find this info on all recipe cards and online when you choose your meals.

What if I don't want a delivery every week?

You can easily skip a week (or several!) when you need to. Just be sure to do so by your cutoff: 11:59 pm PST, 5 days prior to your delivery.

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