Making easy decisions
Noom Editorial Review
By Daniel Cohen * March 1, 2021

Noom is a health and wellness program that year over year is gaining in popularity and respect in an arena that is flooded with promises of quick weight loss and better health. Noom’s core mission is geared towards individuals looking to live a healthy and sustainable lifestyle, while dropping unwanted pounds in the process and keeping them off for good. 

  • Access to certified health coaches
  • Psychological approach
  • Focus on the long-term
  • Emphasis on eating whole foods
  • All-in-one support
  • Scientifically supported
  • Expensive
  • Language can be somewhat degrading
  • No face-to-face option
  • Requires intense commitment

Noom has been making waves in the diet industry and is proving to be a worthy choice among a sea of diet apps and programs. Having over 50 million members means they certainly know what they’re doing.

The difference with this particular program is that it is for the long term, they’re not making false promises of losing 15 pounds in 5 days.

Noom is aimed at those who live on their phone or tablet.  It’s completely web-based and uber-easy to use.

Noom’s unique approach is based on categorizing foods within a ‘traffic light’ system, and they’re labeled as red, yellow, or green. The company’s primary goal is to encourage users to make positive decisions that will result in a healthier and better life overall.

About Noom

Noom was launched in 2008, by two engineers. Their app has been downloaded over 50 million times and is considered a major player in the health and coaching industry.  The duo realized that getting fit, eating healthy, and losing weight didn’t require a lot of bells and whistles, and it could all be attained utilizing a virtual platform.

7-day free trial

Meals Plans It Offers

Meal plans are custom-tailored to each individual’s specific health and background. Plans are created for vegetarians, diabetics, those with dietary restrictions and allergies, and so on.

How It Works?

This plan is straightforward and simple. Upon signing up for the program, the user fills out a lengthy questionnaire.  The data that’s input is processed and analyzed in real-time, thanks to advanced algorithms, which then matches the user with a coach.

One reason this program works appears to be Noom’s long-term and varied approach to health and wellness which is meant to cause a change in thinking when it comes to weight loss. A quick fix isn’t the end goal. What is the goal is understanding how nutrition and exercise are crucially more important than the number on the scale.

Highlights of the plan:

  • Weight loss is driven by psychology and cognitive-behavioral changes to promote a sustainable and healthy lifestyle.
  • Noom’s ‘Traffic Light’ method of eating is tailored for each user’s specific needs and could consist of 30% yellow foods, 45% green foods, and 25% red foods.
  • Coaching sessions to empower users to remain committed to maintaining a steady and healthy weight loss.
  • Physical activity and healthy eating choices are encouraged

Quality of Ingredients

Noom is a big believer in whole foods that are clean and nutrient-dense. While no food is off-limits, they are all about getting you to think healthier and make better food choices. Their unique labeling of foods as red, green, or yellow, is reached based on nutritionally-rich foods and the choices to make at each meal.

Brand Specialization and Advantages

The fact that the program can be accessed on your mobile device and with you 24/7, makes it easy to stay mindful of the end goal. The easy-to-use platform has been praised over the years and is constantly being updated and improved. There has to be a reason why Noom has over 50 million users, and ease of use is just one of them.

Numerous studies surrounding this unique program have been conducted and the overall consensus is that Noom does more than just plan meals and count calories. It’s a way of life that has assisted members in internalizing the basics of leading a healthy lifestyle.

Note: Important to state that the Noom program and plan are not suitable for anyone at risk of or dealing with any sort of eating disorder.

Mobile App Availability

Available for both iPhone and Android devices.

The Bottom Line

To summarize, Noom has a lot of pluses and only a few minuses. We love the attention paid to eating whole foods. We appreciate that you’re matched with certified health coaches, the psychological approach is impressive, it’s a science-based approach and the continuous support is welcome.

As no weight loss plan is flawless, it’s important to note the minuses here as well, which are that it’s a bit pricey in comparison to others on the market. There’s no face-to-face feature which some feel is missing.

While one might consider it a minus, we see it as a plus that to have success with Noom requires a full commitment — but, this can be said of all diet plans, right?

Frequently Asked Questions
How much does it cost?

Noom  offers a 7-day trial for a nominal fee of only $0.50.  No additional fees are incurred if canceled within the trial period. After completing the 7-day trial period, if you choose to continue you will be charged $59 per month or $99 every 2 months. This is an auto-recurring charge.

What will I eat on a typical day?

Noom  isn’t your run of the meal diet programs. After entering all your details, you’ll be assigned a weekly meal plan that will be rich in vegetables, fruits, meats, dairy, healthy fats, and whole grains. You’ll be discouraged from consuming processed and greasy foods, as well as products with added sugars and unhealthy fats and oils.

What happens when I reach my goal?

This plan is all about relating to food and health in a different manner. This means that once you reach your goal, you simply continue with your now healthy and sustainable lifestyle.

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